Grundfos’ Nationwide ‘Demand More’ Mobile Campaign Kicks Off Today


Grundfos’ Nationwide ‘Demand More’ Mobile Campaign Kicks Off Today

~ The company announces the launch of SEG-Auto adapt Grinder pump for sewage application~

Chennai, October 15, 2014: Grundfos Pumps India Pvt. Ltd (Grundfos India) today flagged-off its ‘Demand More’ mobile showroom at the company’s Chennai headquarters. Grundfos’ ‘Demand More’ campaign is aimed at creating new benchmarks in terms of product efficiency and product sustainability.


This state-of-the-art mobile showroom contains end to end product pump solutions used in commercial and domestic buildings such as Magna 3 (hot water and cold water circulation), SP (Water supply), DWK (Dewatering pump), Oxiperm PRO (water treatment), SQ & CR solar pumps, fire protection system and other pump solutions.


This 75-day nation-wide campaign which aims to target the builder community will cover major cities, including tier 2 and 3 cities across the country. Key cities that this campaign will reach includes Bangalore, Hyderabad, Raipur, Bhubaneshwar, Kolkata, Patna, Gurgaon, Chandigarh, Lucknow, Jaipur, Ahmedabad, Bhopal, Thane and Pune.


SEG-Auto Adapt which is a grinder pump for sewage application was also launched on this occasion. These pumps are specifically designed for pumping effluent and untreated domestic sewage in small communities or sparsely populated areas with no sewer systems or where gravitation systems are unsuitable. They are also used to remove industrial wastewater containing fibres in industrial applications. The SEG-Auto Adapt range is designed to reduce energy consumption and to keep downtime costs to a minimum while maintaining peak performance throughout the lifetime of the system.

Commenting on occasion, David McMillan, Chief Operating Officer – Sales, Grundfos India, said “Improving the product’s efficiency and sustainability is a continuous process for us at Grundfos. We are always trying to push the boundaries with regards to efficiency, reliability and functionality, not only for our customers but from social, environmental and sustainable perspectives. The ‘Demand More’ campaign is a reflection of this ideology and through this nation-wide campaign we would like to showcase our range of pumps for commercial and domestic buildings. We are also happy to mark this occasion with the launch of SEG-Auto adapt range which are designed for pumping untreated wastewater from domestic, commercial or municipal sources. We are confident that the product will be well received in India.”

About Grundfos India:

Grundfos Pumps India Pvt. Ltd. (Grundfos India) a wholly owned subsidiary of Grundfos Holdings was established in March 13, 1998. Grundfos India is responsible for sales of Grundfos products in India, Bangladesh, Bhutan and Maldives. Currently, Grundfos India has more than 250 employees and works with 200 distributors and dealers with 20 offices across India. Grundfos India provides pumps and pumping solutions for various applications – heating and hot water service systems, cooling and air-conditioning systems, industrial applications, pressure boosting and liquid transfer, groundwater supply, domestic water supply, sewage and wastewater, dosing, chlorination systems, disinfection systems and pumps running on renewable energy. For more information, visit

For editorial queries, please contact:

Mahathi Parashuram
Head - Public Affairs
Grundfos Pumps India Pvt. Ltd.
Tel: +91 9600063482